Video is the most appealing content format on social networks, with short-form video rapidly increasing as the crucial interaction and connection medium, across virtually all networks.

That indicates that you need to be incorporating video into your digital marketing technique, and if you re looking for how to get going, and how to build out an efficient video approach, this new guide from Meta is for you.

Meta has released a new Video Preparation and Buying Guide, which covers how to develop a video marketing procedure, how Meta s video alternatives can enhance your existing marketing strategy, a summary of available video formats advertisement tools, and more.

You can download the complete, 31-page guide here, but in this post, we ll have a look at some of the bottom lines.

The primary focus of the guide is Meta s 3-step video preparation guide, which takes you through the procedure of establishing your video technique.

Meta video marketing guide

As you can see here, the guide supplies guidance on how to utilize Meta s different video promotion options in your

process, based on your goals. That structure then points you to the next stage of the guidebook, with areas looking at how to make finest use of Facebook video ads:

Meta video marketing guide

In addition to FAQs on video advertisement approaches:

Meta video marketing guide

There s likewise an overview of how Facebook video advertisements can complement your existing method: And how to create a more detailed, focused video promos lay out, based upon these crucial elements. There are also case study examples of each of these processes in

action. The guide likewise supplies a summary of Facebook s various video formats, and ad choices for each.

Meta video marketing guide

Which, importantly, includes Reels advertisements, and how you can use the increasing short-form video trend to optimize your reach and resonance.

Meta video marketing guide

There are some handy notes here, which could help to point you in the right direction with your Facebook video strategy. And while Instagram and TikTok are clearly a larger focus in terms of short-form video material, Facebook still has the broadest audience reach, and it could be worth experimenting with the different tools on offer to see how video can augment your Facebook marketing campaigns.

Some possibly important factors to consider in any case. You can download Meta s Video Planning and Buying Guide here